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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.
BROWSE BY
  • Brow
    • All
    • Blendable
    • Brow Drama®
    • Define-A-Brow®
    • Defining
    • Eyestudio®
    • Filling
    • Foam
    • Gel
    • Natural
    • Pearl
    • Pencil
    • Pomade
    • Powder
    • Sculpting
    • Setting
    • Shaping
    • Stick
    • Waterproof
  • Eyeshadow
    • All
    • Blendable
    • Cream
    • Expert Wear®
    • Eyestudio®
    • Highlighting
    • Long Wearing
    • Master Prime®
    • Matte
    • Metallic
    • Natural
    • Pearl
    • Pressed Shadow
    • Priming
    • Satin
    • Sheer
    • Shimmer
    • Stick
    • The Blushed Nudes®
    • The Nudes
    • The Rock Nudes™
    • Waterproof
  • Eyeliner
    • All
    • Blendable
    • Color Show®
    • Colour
    • Cream
    • Defining
    • Eyestudio®
    • Gel
    • Glossy
    • Line Express®
    • Line Stiletto®
    • Liquid
    • Long Wearing
    • Master Prime®
    • Matte
    • Natural
    • Pencil
    • Smudge Proof
    • Unstoppable®
    • Waterproof
  • Mascara
    • All
    • Curling
    • Defining
    • Fast Drying
    • Filling
    • Great Lash®
    • Illegal Length®
    • Lash Enhancing
    • Lash Sensational®
    • Lash Stiletto®
    • Lengthening
    • Liquid
    • Long Wearing
    • Mattifying
    • Moisturizing
    • Pearl
    • Plumping
    • Sculpting
    • Shaping
    • Smudge Proof
    • The Falsies®
    • Volum' Express®
    • Volum' Express® The Colossal
    • Volumizing
    • Washable
    • Waterproof
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FLAUNT THE WING EFFECT

Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.

MEET BROW PLAY

Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!

BEST SELLERS

SPOTLIGHT
MASCARA

BOLD LASHES

From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
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Lash Sensational® Luscious Waterproof Mascara
Lash Sensational® Luscious Waterproof Mascara
Softer, denser lashes. The full-fan effect goes luscious.
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The Falsies Push Up Angel™ Washable Mascara
The Falsies Push Up Angel™ Washable Mascara
"The Falsies push-up effect gets angel wings! "
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SPOTLIGHT
BROW

PERFECT ESSENTIALS

Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look in a range of shades.
SHOP BROW
Brow Drama® Pro Palette
Brow Drama® Pro Palette
Pro palette for the ultimate polished brow.
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Eyestudio® Brow Define + Fill Duo
Eyestudio® Brow Define + Fill Duo
Defining and filling eyebrow duo pencil.
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EYESHADOW

GET THE LOOK GET THE SHADOW

All the colours to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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Eyestudio® ColorTattoo® 24HR Cream Gel Eye Shadow
Eyestudio® ColorTattoo® 24HR Cream Gel Eye Shadow
Silk colour pigments and a cream gel create 24HR vibrant looks
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SPOTLIGHT
EYELINER

LINE UP YOUR EYE LOOK

Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
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Master Precise Skinny™ Gel Pencil
Master Precise Skinny™ Gel Pencil
Always sharp eyeliner that lasts all day.
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Brow

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Brow

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Eyeliner

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Eyeliner

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Eyeshadow

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Eyeshadow

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Mascara

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Mascara

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