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EYES

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

Lights. Camera. Lash. Achieve the full fan effect instantly. Our collection of mascaras and tightliner deliver fuller, fanned out lashes, enhanced volume and defined lash lines in a single sweep. And when paired together? Truly sensational.

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WATCH

GET THE
FULL FAN EFFECT

Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes

TAKE YOUR BIG SHOT

Keep your eyes on the prize and kick major lash with new Colossal Big Shot mascara. It only takes one dip for fully-loaded lashes with root-to-tip volume.

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BROWSE BY

Brow
- All
- Blendable
- Brow Drama®
- Define-A-Brow®
- Defining
- Eyestudio®
- Filling
- Foam
- Gel
- Highlighting
- Light
- Loose Powder
- Natural
- Pearl
- Pencil
- Pomade
- Powder
- Sculpting
- Setting
- Shaping
- Stick
- Waterproof
Eyeshadow
- All
- Blendable
- Cream
- Expert Wear®
- Eyestudio®
- Eyestudio® ColorTattoo®
- Fast Drying
- High Shine
- Highlighting
- Illuminating
- Liquid
- Long Wearing
- Master Prime®
- Matte
- Metallic
- Natural
- Pearl
- Pressed Shadow
- Priming
- Satin
- Sheer
- Shimmer
- Stick
- The Blushed Nudes®
- The Nudes
- The Rock Nudes™
- Waterproof
Eyeliner
- All
- Blendable
- Color Show®
- Colour
- Cream
- Defining
- Eyestudio®
- Gel
- Glossy
- Line Express®
- Line Stiletto®
- Liquid
- Long Wearing
- Master Prime®
- Matte
- Metallic
- Natural
- Pencil
- Shimmer
- Smudge Proof
- Unstoppable®
- Waterproof
Mascara
- All
- Curling
- Define
- Defining
- Fast Drying
- Filling
- Great Lash®
- Illegal Length®
- Lash Enhancing
- Lash Sensational®
- Lash Stiletto®
- Lengthening
- Liquid
- Long Wearing
- Mattifying
- Moisturizing
- Pearl
- Plumping
- Sculpting
- Shaping
- Smudge Proof
- The Falsies®
- Volum' Express®
- Volum' Express® The Colossal
- Volumizing
- Washable
- Waterproof

Blackest Black

Line Stiletto® Ultimate Precision Liquid Eyeliner
All-day wear that lasts!
( 5 ) Shop Now
Brownish Black

Line Express® Eyeliner
Creamy formula + intense colour that lasts all day.
( 1 ) Shop Now
Black

Eyestudio® Master Precise® Liquid Liner
Laser sharp precision, .4 mm tip.
( 34 ) Shop Now
Black

Master Precise Curvy™
Shaped grip + precise tip.
( 1 ) Shop Now
Onyx

Unstoppable® Mechanical Eyeliner Pencil
Smudge-proof and waterproof eyeliner that stays put all day.
( 5 ) Shop Now
Defining Black

Master Precise Skinny™ Gel Pencil
Always sharp eyeliner that lasts all day.
( 6 ) Shop Now
Onyx Rush

Eyestudio® Master Kajal® Eyeliner
Waterproof, easy glide definition for a dramatic look.
( 3 ) Shop Now
Ultra Black

Color Show Kohl Liner
Color Show Kohl Liner is the hottest new way to create statement eyes.
( 2 ) Shop Now

FLAUNT THE WING EFFECT

Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.

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NOW, YOU CONTROL THE CURVE

Define your eyes with full-bodied precision. Our patent pending tip hugs lids for a seamless curvy line.

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MEET BROW PLAY

Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!

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