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Eye Makeup

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

A FRESH NEW LASH LOOK

Not clumpy. Not flaky. Not tough to take off. Smooth, clump-free volume, on & off in a snap. DISCOVER

ALWAYS ON POINT Introducing Tattoo Brow Peel Off Tint

The revolutionary longwear gel that delivers up to 3 days of brow definition. Explore More

THE FALSIES MASCARA FALSE LASH GLAM NEVER FAKE, ALWAYS FALSIES!

An instant false lash effect in one swipe. Stunning corner to corner volume and length with no gaps! The Falsies. For false lash glam so full and flawless… why fumble with fake lashes? SHOP NOW

WATCH

SNAPSCARA

Discover the first easy-on. Easy-off mascara. New Snapscara! Smooth, clump-free volume, in a snap.
DISCOVER

SEE THE STEPS

BUDGE-PROOF BROWS

All about the bold? Watch how to get up to 3 days of definition with NEW Tattoo Brow Peel Off Tint.
EXPLORE TATTOO BROW

FULLER, THICKER LOOKING LASHES

Give your lashes a sensational boost! Our 1st Lash Serum, a conditioning complex infused with arginine and pro vitamin B5 strengthens and conditions lashes for fuller, thicker looking lashes.
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NATURALY DEFINED BROWS

Foolproof brow fill! Our 1st eyebrow pen for lasting impact. Long-lasting formula delivers up to 24 hour wear that is smudge-proof and transfer-proof.
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LEMONADE CRAZE PALETTE

A fresh take on a classic eyeshadow palette, these pigmented shades offer endless possibilities.
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TOTAL TEMPTATION GIVE IN TO TOTAL TEMPTATION!

Our most addictive collection. Indulge in the seductive look with the softest touch. DISCOVER
BROWSE BY
  • Brow
    • All
    • Blendable
    • Brow Drama®
    • Define-A-Brow®
    • Defining
    • Eyestudio®
    • Filling
    • Foam
    • Gel
    • Highlighting
    • Light
    • Liquid
    • Long Wearing
    • Loose Powder
    • Matte
    • Mattifying
    • Natural
    • Pearl
    • Pencil
    • Pomade
    • Powder
    • Sculpting
    • Setting
    • Shaping
    • Smudge Proof
    • Stick
    • Waterproof
  • Eyeshadow
    • All
    • Blendable
    • Cream
    • Expert Wear®
    • Eyestudio®
    • Eyestudio® ColorTattoo®
    • Fast Drying
    • Full
    • High Shine
    • Highlighting
    • Illuminating
    • Liquid
    • Long Wearing
    • Master Prime®
    • Matte
    • Metallic
    • Natural
    • Pearl
    • Pressed Shadow
    • Priming
    • Satin
    • Sheer
    • Shimmer
    • Stick
    • The Blushed Nudes®
    • The Nudes
    • The Rock Nudes™
    • Waterproof
  • Eyeliner
    • All
    • Blendable
    • Color Show®
    • Colour
    • Cream
    • Defining
    • Eyestudio®
    • Full
    • Gel
    • Highlighting
    • Illuminating
    • Line Express®
    • Line Stiletto®
    • Liquid
    • Long Wearing
    • Master Prime®
    • Matte
    • Mattifying
    • Metallic
    • Natural
    • Pearl
    • Pencil
    • Shimmer
    • Smudge Proof
    • Unstoppable®
    • Waterproof
  • Mascara
    • All
    • Cream
    • Curling
    • Define
    • Defining
    • Fast Drying
    • Filling
    • Great Lash®
    • Illegal Length®
    • Lash Enhancing
    • Lash Sensational®
    • Lash Stiletto®
    • Lengthening
    • Liquid
    • Long Wearing
    • Moisturizing
    • Natural
    • Plumping
    • Priming
    • Sculpting
    • Shaping
    • Smudge Proof
    • The Falsies®
    • Volum' Express®
    • Volum' Express® The Colossal
    • Volumizing
    • Washable
    • Waterproof
    • Wax
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WATCH

GIVE IN TO TOTAL TEMPTATION

The sensuous application, soft touch, irresistible scent, and seductive look. Give in to all the senses of Total Temptation!
WATCH NOW
DISCOVER

JOIN THE FAN SENSATIONMEET LASH SENSATIONAL

Lights. Camera. Lash. Achieve the full fan effect instantly. Our collection of mascaras and tightliner deliver fuller, fanned out lashes, enhanced volume and defined lash lines in a single sweep. And when paired together? Truly sensational.
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WATCH

GET THE
FULL FAN EFFECT

Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes

MEET BROW PLAY

Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!
DISCOVER

HOW TO GET THE PERFECT EYE MAKEUP LOOK

Discover exclusive eye makeup tutorials with Maybelline New York that will help you achieve stunning makeup looks. From a sultry smokey eye tutorial for a night out, to a natural eye makeup look for every day, effortlessly transform your complexion with Maybelline New York.

Step up your brow game with Maybelline New York eyebrow makeup. As the frames of your eyes, your eyebrows are more important now than ever. Learn how to create naturally filled brows or fully defined brows. Enhance, shape and add edge to your makeup look with brow pencils, brow mascaras and brow palettes.

Not sure about the difference between gel liner , liquid liner and pencil liner? If precision is what you are aiming for, go for a liquid liner. If you are drawn to bold and thick cat eyes, opt for a dark gel liner. Finally, for a smudge blend, go with a pencil liner.

Discover the latest eyeshadow trends with Maybelline New York, from blushed nudes to iridescent metals. Use Maybelline New York eyeshadow palettes to create monochromatic eye makeup looks.

Maybelline New York has the answer to all your lengthening, volumizing, thickening and waterproof mascara desires. Find mascaras with amazing formulas to open up your eyes and give you enviable, luscious lashes.

Beautiful eye makeup can only go so far without great coverage and healthy lips. Browse Maybelline foundations and lip balms for flawless skin and soft, smooth lips.

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