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Eye Makeup

It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.

BOLD VOLUME

Collagen-infused mascara and the mega-iconic brush bring on volume as bold as New York. Big. Bold. Instant. Colossal.

WATCH

SNAPSCARA

Discover the first easy-on. Easy-off mascara. New Snapscara! Smooth, clump-free volume, in a snap.
DISCOVER

SEE THE STEPS

BUDGE-PROOF BROWS

All about the bold? Watch how to get up to 3 days of definition with NEW Tattoo Brow Peel Off Tint.
EXPLORE TATTOO BROW

FULLER, THICKER LOOKING LASHES

Give your lashes a sensational boost! Our 1st Lash Serum, a conditioning complex infused with arginine and pro vitamin B5 strengthens and conditions lashes for fuller, thicker looking lashes.

NATURALY DEFINED BROWS

Foolproof brow fill! Our 1st eyebrow pen for lasting impact. Long-lasting formula delivers up to 24 hour wear that is smudge-proof and transfer-proof.

LEMONADE CRAZE PALETTE

A fresh take on a classic eyeshadow palette, these pigmented shades offer endless possibilities.
BROWSE BY
  • Brow
    • All
    • Benefit
      • Blendable
      • Defining
      • Filling
      • Highlighting
      • Long Wearing
      • Mattifying
      • Sculpting
      • Setting
      • Shaping
      • Smudge Proof
      • Waterproof
    • Brand
      • Brow Drama®
      • Define-A-Brow®
      • Eyestudio®
    • Coverage
      • Light
    • Finish
      • Matte
      • Natural
      • Pearl
    • Form
      • Foam
      • Gel
      • Liquid
      • Loose Powder
      • Pencil
      • Pomade
      • Powder
      • Stick
  • Eyeshadow
    • All
    • Benefit
      • Blendable
      • Fast Drying
      • Highlighting
      • Long Wearing
      • Priming
      • Waterproof
    • Brand
      • Expert Wear®
      • Eyestudio®
      • Eyestudio® ColorTattoo®
      • Master Prime®
      • The 24K Nudes™
      • The Blushed Nudes®
      • The Nudes
      • The Rock Nudes™
    • Coverage
      • Full
    • Finish
      • High Shine
      • Illuminating
      • Matte
      • Metallic
      • Natural
      • Pearl
      • Satin
      • Sheer
      • Shimmer
    • Form
      • Cream
      • Liquid
      • Pressed Shadow
      • Stick
  • Eyeliner
    • All
    • Benefit
      • Blendable
      • Colour
      • Defining
      • Highlighting
      • Long Wearing
      • Mattifying
      • Smudge Proof
      • Waterproof
    • Brand
      • Color Show®
      • Eyestudio®
      • Line Express®
      • Line Stiletto®
      • Master Prime®
      • Unstoppable®
    • Coverage
      • Full
    • Finish
      • Cream
      • Illuminating
      • Matte
      • Metallic
      • Natural
      • Pearl
      • Shimmer
    • Form
      • Gel
      • Liquid
      • Pencil
  • Mascara
    • All
    • Benefit
      • Curling
      • Define
      • Defining
      • Fast Drying
      • Filling
      • Lash Enhancing
      • Lengthening
      • Long Wearing
      • Moisturizing
      • Plumping
      • Priming
      • Sculpting
      • Shaping
      • Smudge Proof
      • Volumizing
      • Washable
      • Waterproof
    • Brand
      • Great Lash®
      • Illegal Length®
      • Lash Sensational®
      • Lash Stiletto®
      • The Falsies®
      • Volum' Express®
      • Volum' Express® The Colossal
    • Finish
      • Natural
    • Form
      • Cream
      • Liquid
      • Wax

WATCH

GET THE
FULL FAN EFFECT

Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes

HOW TO GET THE PERFECT EYE MAKEUP LOOK

Discover exclusive eye makeup tutorials with Maybelline New York that will help you achieve stunning makeup looks. From a sultry smokey eye tutorial for a night out, to a natural eye makeup look for every day, effortlessly transform your complexion with Maybelline New York.

Step up your brow game with Maybelline New York eyebrow makeup. As the frames of your eyes, your eyebrows are more important now than ever. Learn how to create naturally filled brows or fully defined brows. Enhance, shape and add edge to your makeup look with brow pencils, brow mascaras and brow palettes.

Not sure about the difference between gel liner , liquid liner and pencil liner? If precision is what you are aiming for, go for a liquid liner. If you are drawn to bold and thick cat eyes, opt for a dark gel liner. Finally, for a smudge blend, go with a pencil liner.

Discover the latest eyeshadow trends with Maybelline New York, from blushed nudes to iridescent metals. Use Maybelline New York eyeshadow palettes to create monochromatic eye makeup looks.

Maybelline New York has the answer to all your lengthening, volumizing, thickening and waterproof mascara desires. Find mascaras with amazing formulas to open up your eyes and give you enviable, luscious lashes.

Beautiful eye makeup can only go so far without great coverage and healthy lips. Browse Maybelline foundations and lip balms for flawless skin and soft, smooth lips.

How to Do Eye Makeup

Doing your eye makeup first will give you the perfect advantage when applying the rest of your makeup; that way, you can fix any mistakes along the way.

Step 1: Starting with your eyebrows is the way to go to achieve the perfect eye look. Frame your face by defining your brows with Maybelline's different eyebrow makeup products. Define and fill in your brows with BROW PRECISE® MICRO PENCIL eyebrow pencil, topping it all off with TATTOOSTUDIO™ BROW POMADE for a more durable look.

Step 2: Select your favourite Maybelline eyeshadow palette and choose at least three eyeshadows in contrasting colours, using the medium tone as a transition colour in the crease and lower lash line; the darker colour in the outer corner; and the sparklier colour in the lid and inner corner.

Step 3: Finish off your eye makeup with the best Maybelline mascara. Maybelline's broad selection of mascaras are made to fit for any occasion. Choose LASH SENSATIONAL® WATERPROOF MASCARA for a long-lasting look or VOLUM' EXPRESS® THE COLOSSAL® volumizing mascara for a fuller, more dramatic look.

Spice up your eye makeup with a flawless wing, using Maybelline's intense eyeliners, such as EYESTUDIO® MASTER PRECISE® ALL DAY LIQUID EYELINER. For a more natural eye makeup, defined eyebrows and some mascara will go a long way.

Step 4: Once your eye makeup is done, finish the look with some concealer under the eyes and highlighter on your brow bone and inner corner to brighten up your eyes.

TRY IT ON SEE YOURSELF IN MAYBELLINE

Time to makeup your mind! Discover your new favorite shades or try a bold new look with Maybelline's virtual try-on tool.
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