EYES
It's all in the eyes. And the possibilities are endless. Demure daytime looks. Deep drama night moves. Subtle lines and definition, smokey vibes, custom brow looks, classic tones or a shot of colour. Eyeshadow and eyeshadow primers, eyeliner, brows, and mascara collections designed to transform your look in the blink of an eye.
DISCOVER
JOIN THE FAN SENSATIONMEET LASH SENSATIONAL
Lights. Camera. Lash. Achieve the full fan effect instantly. Our collection of mascaras and tightliner deliver fuller, fanned out lashes, enhanced volume and defined lash lines in a single sweep. And when paired together? Truly sensational.
SHOP NOW
WATCH
GET THE
FULL FAN EFFECT
Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes
TAKE YOUR BIG SHOT
Keep your eyes on the prize and kick major lash with new Colossal Big Shot mascara. It only takes one dip for fully-loaded lashes with root-to-tip volume.
BROWSE BY
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Brow
- All
- Blendable
- Brow Drama®
- Define-A-Brow®
- Defining
- Eyestudio®
- Filling
- Foam
- Gel
- Highlighting
- Light
- Loose Powder
- Natural
- Pearl
- Pencil
- Pomade
- Powder
- Sculpting
- Setting
- Shaping
- Stick
- Waterproof
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Eyeshadow
- All
- Blendable
- Cream
- Expert Wear®
- Eyestudio®
- Eyestudio® ColorTattoo®
- Fast Drying
- High Shine
- Highlighting
- Illuminating
- Liquid
- Long Wearing
- Master Prime®
- Matte
- Metallic
- Natural
- Pearl
- Pressed Shadow
- Priming
- Satin
- Sheer
- Shimmer
- Stick
- The Blushed Nudes®
- The Nudes
- The Rock Nudes™
- Waterproof
-
Eyeliner
- All
- Blendable
- Color Show®
- Colour
- Cream
- Defining
- Eyestudio®
- Gel
- Glossy
- Line Express®
- Line Stiletto®
- Liquid
- Long Wearing
- Master Prime®
- Matte
- Metallic
- Natural
- Pencil
- Shimmer
- Smudge Proof
- Unstoppable®
- Waterproof
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Mascara
- All
- Curling
- Define
- Defining
- Fast Drying
- Filling
- Great Lash®
- Illegal Length®
- Lash Enhancing
- Lash Sensational®
- Lash Stiletto®
- Lengthening
- Liquid
- Long Wearing
- Mattifying
- Moisturizing
- Pearl
- Plumping
- Sculpting
- Shaping
- Smudge Proof
- The Falsies®
- Volum' Express®
- Volum' Express® The Colossal
- Volumizing
- Washable
- Waterproof
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Onyx
Unstoppable® Mechanical Eyeliner PencilSmudge-proof and waterproof eyeliner that stays put all day.Shop Now -
Ultra Black
Color Show Kohl LinerColor Show Kohl Liner is the hottest new way to create statement eyes.Shop Now
FLAUNT THE WING EFFECT
Lashes so lifted and flared, it’s hard to believe they’re real. Get the dramatic winged lash look with the all new Falsies Push Up Angel Mascara.
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MASTER PRECISE CURVY
NOW, YOU CONTROL THE CURVE
Define your eyes with full-bodied precision. Our patent pending tip hugs lids for a seamless curvy line.
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MEET BROW PLAY
Ready to up your brow game? Maybelline Brow Play Studio is our first digital brow tool to help you try on, play, and discover your best brows. Upload your photo now!
BEST SELLERS
Very Black
Lash Sensational® Luscious Washable Mascara
Softer, denser lashes. The full-fan effect goes luscious.
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POPULAR PICK
THE ROCK NUDES PALETTE
TURN IT UP LOUD
Twelve-shade eyeshadow palette featuring heavy metal colours that deliver that rock ‘n’ roll edge. Let's do this.
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SPOTLIGHT
MASCARA
BOLD LASHES
From natural looks to full-on drama. Get the longest, fullest lash with amazing definition.
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Lash Sensational® Luscious Waterproof Mascara
Softer, denser lashes. The full-fan effect goes luscious.
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The Falsies Push Up Angel™ Washable Mascara
"The Falsies push-up effect gets angel wings! "
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SPOTLIGHT
BROW
PERFECT ESSENTIALS
Our velvety soft eyebrow makeup has everything you need to achieve a natural, refined brow look in a range of shades.
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SPOTLIGHT
EYESHADOW
GET THE LOOK GET THE SHADOW
All the colours to create your perfect eye look. Our innovative formulas blend easily and stay true as long as your look is on.
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Eyestudio® ColorTattoo® 24HR Cream Gel Eye Shadow
Silk colour pigments and a cream gel create 24HR vibrant looks
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SPOTLIGHT
EYELINER
LINE UP YOUR EYE LOOK
Draw in a crowd with big, dramatic eyes. Formulas that let you customize the latest looks to fit your attitude.
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INSPIRATION
BOLD EYES
Keep an eye on the street. Eye makeup tutorials and looks that are out there turning heads.
DISCOVER TRENDS
DISCOVER
JOIN THE FAN SENSATIONMEET LASH SENSATIONAL
Lights. Camera. Lash. Achieve the full fan effect instantly. Our collection of mascaras and tightliner deliver fuller, fanned out lashes, enhanced volume and defined lash lines in a single sweep. And when paired together? Truly sensational.
SHOP NOW
WATCH
GET THE
FULL FAN EFFECT
Our fans can’t stop talking about our award-winning Lash Sensational Classic mascara. The unique formula and exclusive fanning brush lets you reveal layers upon layers of sensational lashes
Brow
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Brow
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Eyeliner
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Eyeliner
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Eyeshadow
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Eyeshadow
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Mascara
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Mascara
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