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ALL-NEW GREEN EDITION
HIGH-PERFORMANCE MAKEUP.
HIGH PERCENTAGE OF NATURAL-ORIGIN INGREDIENTS.
Introducing the Green Edition collection, our first high-performance makeup line developed with a conscious mindset at its core.
GREEN EDITION:
COMMITTED TO A BETTER WORLD
Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high-performing products that are designed with all the world’s inhabitants in mind, but most importantly:
you.
That’s why Green Edition is built on 4 pillars:
1. Formulas that contain a minimum of 70% natural-origin* ingredients.
2. Packaging that includes a mix of new and recycled materials.
3. Formulas that are vegan**, meaning they have no animal-derived ingredients.
4. Formulas that are clean***, meaning they don’t contain certain ingredients some consumers are seeking to avoid.
FOOTNOTES:
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.
Check our website at www.maybelline.com to discover more.
