ALL-NEW GREEN EDITION

HIGH-PERFORMANCE MAKEUP.

HIGH PERCENTAGE OF NATURAL-ORIGIN INGREDIENTS.

Introducing the Green Edition collection, our first high-performance makeup line developed with a conscious mindset at its core. 

GREEN EDITION:
COMMITTED TO A BETTER WORLD

Green Edition is a product line with a holistic perspective on consumer choices. Maybelline understands that consumers are looking for high-performing products that are designed with all the world’s inhabitants in mind, but most importantly:
you.

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That’s why Green Edition is built on 4 pillars:

1. Formulas that contain a minimum of 70% natural-origin* ingredients.

2. Packaging that includes a mix of new and recycled materials.

3. Formulas that are vegan**, meaning they have no animal-derived ingredients.

4. Formulas that are clean***, meaning they don’t contain certain ingredients some consumers are seeking to avoid.

FOOTNOTES:

*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.

**Formulas that are vegan, meaning they have no animal-derived ingredients.

***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.
Check our website at www.maybelline.com to discover more.

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