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We make makeup. We’re also committed to make change, but it takes all of us, product by product, process by process, step by step. We are committed to be Conscious Together.
As the #1 make up brand in the world, we’re inspired to make change to create a more responsible business model. Therefore, we are excited to introduce our Conscious Together program, consisting of an ambitious set of packaging, disposal, production, and formula goals that we aim to achieve by 2030.
Meet some of our team members as they describe how they’re helping us be Conscious Together.
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.