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We consider an ingredient to be of natural-origin if it’s unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
The remaining ingredients within each formula are needed to ensure the preservation of the product, the color cosmetic performance and efficacy as well as the overall sensory consumer experience with the product.
Some ingredients simply do not have alternatives that can be obtained from a natural source. To keep the level of pigment and performance in our products, certain non- natural origin ingredients must be used. These materials are still extensively vetted for safety and quality assurance.
Each ingredient was specifically chosen to ensure high performance as well as a high level of natural origin ingredients. The approach for the ingredients list was “less is more”. Our scientists used only what was necessary for the product to perform.
Green Edition collection is formulated without parabens, mineral oil, petrolatum and silicones. Green Edition went through the same rigorous testing and formulation process as our existing products – the chemists have simply made swaps for natural origin ingredients while still maintaining the Maybelline high performance standard.
Our formulas contain no animal-derived ingredients or by-products.
Because we cannot control the source of recycled materials, the use of PCR can make it difficult to perfectly control the color of packaging and to achieve bright colors. PCR material is typically dark gray, making it hard to achieve Maybelline’s traditional bright colors. The color of the packaging does not remain consistent given the materials that make up the recycled streams, e.g., the colors of recycled plastic bottles.
Additionally, there is an increase in inclusions with PCR materials. Inclusions are black dots / particles in the material. This is due to the variety of recycled material included in the packs. For example, if there is a black dot on your foundation cap, it is not a dirt mark – it is a mixture of different recycled content.
Footnotes:
*We consider an ingredient to be natural-origin if it is unchanged from its natural state or has undergone processing yet still retains greater than 50% of its molecular structure from the original natural source.
**Formulas that are vegan, meaning they have no animal-derived ingredients.
***Clean formula means that we choose to formulate this product without certain ingredients such as parabens and mineral oil, and other ingredients that are included on a list that some consumers are seeking to avoid.
