Music and beauty have always spoken the same language: self-expression, identity, and the courage to show up as yourself.
In Canada, Maybelline is a name everyone knows. Now, we’re inviting a new generation to experience it in a more personal, cultural way.
We mandated four local artists to reimage our iconic slogan by asking them… What does MAYBE mean to you?
Turning this interpretation into an original track.
FOUR VOICES. FOUR UNIQUE STORIES.
ONE ICONIC LINE, MADE NEW FOR CANADA.
Discover the artists, hear the tracks, and explore the looks and products that bring each interpretation to life.
MEET THE ARTISTS
Tia Wood
Tia Wood is a Canadian singer-songwriter from the Saddle Lake Cree Nation in Treaty 6 territory Alberta. Her sound is a blend of pop, R&B, and the traditional Indigenous music that defined her childhood.After a viral TikTok garnered an outpouring of comments and new followers, Tia realized that despite limited mainstream Indigenous representation, there was a captive audience ready and waiting to receive her.
Grounded in family and a long tradition of storytelling, Tia’s music is an offering to those who came before her, and a bridge between herself, her community and beyond.
Nicolina
Nicolina is a Canadian singer-songwriter and performer whose music is rooted in authentic emotion and self-expression. With lyrics that draw intimately from her own experiences and a reverence for the childlike sense of wonder a melody can impart, Nicolina channels the same level of imagination and freedom into every level of her artistry.Between her powerhouse performances, full-glam confidence, and uplifting presence, Nicolina is an inspiration to audiences everywhere to be yourself and chase your dreams.
Liz Lokre
Liz Lokre is a Toronto-based singer-songwriter whose music flows seamlessly between R&B, pop, and house genres. Her soulful vocals and relatable lyricism reverberate with messages of wonder, possibility, and self-belief.Liz’s artistry is inexorably tied to her heritage, both familial and cultural. From her grandmother who was a decorated performer in her own right, to the many Indian and Caribbean women artists who have shaped her, Liz artfully weaves together the resonant voices of her past with a musical identity that is entirely and unmistakably her own.
Naomi
Naomi is a Haitian, Montréal-born singer whose music blends pop, R&B, and Caribbean influences.The child of musicians, Naomi grew up surrounded by records and live music. Having danced professionally for much of her life, her relationship with movement continues to shape the fluidity and emotion of her performance. For Naomi, the life of a song spans far beyond a melody: from music videos and choreography to styling and production, her multi-dimensional artistry creates vibrant worlds that are bold, feminine, and expressive.
She accredits her singular style to her mother, Rihanna, and Beyoncé.
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