Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build-A-Brow
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build A Brow builds in 2 easy steps. $ 14.99
Build-A-Brow
Build-A-Brow 2-in-1 Brow Pen and Sealing Gel Eye Makeup
Build A Brow builds in 2 easy steps. $ 14.99
By clicking on this button, you are about enter an augmented reality visual experience.
Build-A-Brow is a 2-in-1 tool for a fuller brow look in just 2 easy steps. This precise brow pen plus clear sealing brow gel delivers real-looking, fuller brows and up to 24 hour wear. This waterproof eyebrow makeup is sweat-resistant and smudge-resistant. Vegan Formula: no animal-derived ingredients.
Build-A-Brow in 2 easy steps.
Before application, shake the pen. Then, start building by flicking the pen upwards to create hair-like strokes while filling in sparse areas. Let the product to dry. Last, use the clear gel to sculpt brows into desired shape and seal for up to 24-hour wear
Review Highlights
Average rating for this product: 4.4 out of 5 stars
Rating Distribution(466 reviews)
285 reviews with 5 star rating.
104 reviews with 4 star rating.
59 reviews with 3 star rating.
9 reviews with 2 star rating.
9 reviews with 1 star rating.
6 out of 11 (55%) of reviewers would recommend this product to a friend.
Cons
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1 to 8 of 464 Reviews
1 – 8 of 464 Reviews
Most Recent
Lauren 57
Review1
Votes0
Age65 or over
GenderFemale
SKIN TONE:Light Medium
EYE COLOR:Brown
HAIR COLOUR:Blonde
1 out of 5 stars.
Bring back some of the old products
Lauren 57
12 days ago
I already purchased the gel for the eyebrows. I thought it was horrible and threw it out. Bring back the old eye brow pencils. They were highly rated and I used for decades. Very disappointed in your new products.
Originally posted on maybelline.com
Response from maybelline.com:
9 days ago
Consumer Care Center
Hello! Thank you for sharing your honest feedback on our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are so sorry to hear that the sealing gel did not work out for you and that you are missing the classic brow pencils you used and loved for decades. We understand how frustrating it is when a long-time favorite changes, and we have shared your comments regarding our product selection directly with our team. We invite you to explore our full range of brow products on our website to see our current pencil options, or take our Brow Finder Quiz to help you discover a simple, dependable match that fits your routine perfectly! XO
madmcg
Philadelphia, PA
Review1
Votes0
Age18 to 24
GenderFemale
SKIN TONE:Light
EYE COLOR:Green
HAIR COLOUR:Blonde
2 out of 5 stars.
Turns Red/Pink
madmcg
7 months ago
I love the product and it is so easy to use, but turns red/pink after a bit on the brow 😭
No, I do not recommend this product.
Originally posted on maybelline.com
WinterViolet
Review1
Votes0
Age55 to 64
1 out of 5 stars.
Doesn’t Work
WinterViolet
8 months ago
This pen has no pigment, the gel part removes what ever color is on the eyebrow.
Originally posted on maybelline.com
Jb35
Review1
Votes0
Age35 to 44
GenderFemale
SKIN TONE:Light Medium
EYE COLOR:Brown
HAIR COLOUR:Dark Brown
5 out of 5 stars.
Easy to use
Jb35
11 months ago
I was hesitant at first, I wasn’t sure how difficult the application was going to be with the tube being a little bit thick. It honestly didn’t matter it worked great. I love the easy application and how my eyebrows look. I will try how “waterproof” it is . Over all it is a great product .
Yes, I recommend this product.
Originally posted on maybelline.com
Suzanne52
Review1
Votes0
Age65 or over
1 out of 5 stars.
"Build a Brow" Nope
Suzanne52
a year ago
I would not recommend this brow product. I agree with the other gals about this brow product. It doesn't have a thick consistency, which it needs to show you have product on your brow, and it wipes right off even after letting it dry which it doesn't dry. Don't waste your money nor time on this product.
Originally posted on maybelline.com
JClarkTexas
Texas
Review1
Votes0
Age65 or over
GenderFemale
SKIN TONE:Medium
EYE COLOR:Blue
HAIR COLOUR:Blonde
2 out of 5 stars.
Needs Improvement
JClarkTexas
a year ago
Bought this brow pen yesterday 3/10/25. Went to use it this morning, it was dried out. There was hardly any actual product that came out. I shook the pen before use as always (I do like the pen). Barely anything appeared. I even tried on a tissue, barely any product coming out. Very disappointing, because I really like this brow pencil.
Yes, I recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hi there! Thank you for reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. We are sorry to hear about your experience and would like to speak to you about it. Please give us a call @800-944-0730 M-F 9:00 am – 5:30 pm ET, when calling please have the reference number of 40150458. We look forward to speaking with you!
KH29
Arizona
Review1
Votes0
Age55 to 64
GenderFemale
SKIN TONE:Medium
EYE COLOR:Blue
HAIR COLOUR:Grey
5 out of 5 stars.
Highly Recommend!
KH29
a year ago
This product is amazing!!! It’s easy to use and control the strokes for a very natural look. Highly Recommend!
Yes, I recommend this product.
Originally posted on maybelline.com
Pasty47
Review1
Votes0
Age65 or over
1 out of 5 stars.
Application didn’t work
Pasty47
a year ago
The product couldn’t be applied, I shook & shook the pen, nothing came out, I tryed it on my hand, a small amount appeared on my hand, couldn’t get any on brows. Totally disappointed with this higher cost brow product!
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
Consumer Care Center
Hi there! We appreciate you reaching out about our Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup. To saturate the tip of the Build A Brow 2 in 1 Brow Pen and Sealing Gel Eye Makeup, hold the pen face down for 5 seconds or gently wipe the tip on a clean tissue before continuing the application. We hope this information is helpful, if you continue to have issues please give us a call at 877-456-5287 Monday - Friday, 9:00 a.m. to 5:30 p.m., ET for assistance.
1 – 8 of 464 Reviews
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9 to 38 of 464 Reviews
9 – 38 of 464 Reviews
Most Recent
vaneee1630
Philippines
Review1
Votes0
Age25 to 34
GenderFemale
SKIN TONE:Medium
EYE COLOR:Brown
HAIR COLOUR:Black
5 out of 5 stars.
Beautiful products from Maybelline
vaneee1630
a year ago
The product are super easy to use, make your prep done in just a minute.🫶🏻
Yes, I recommend this product.
Originally posted on maybelline.com
Lizagna
CT
Review1
Votes0
Age18 to 24
GenderFemale
SKIN TONE:Light
EYE COLOR:Green
HAIR COLOUR:Medium Brown
2 out of 5 stars.
Turned Green
Lizagna
a year ago
I was super excited to try this product and i purchased in the medium brown tone. Was impressed by how it was applied and how it looked…I applied before my 8 hour shift and after lightly sweating and working in a restaurant…it turned GREEN in hour 6 and my skin was stained after trying to take it off…i’m surprised and embarrassed to be walking around with pink hair and GREEN EYEBROWS.. wouldn’t let me add a photo
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
a year ago
CeraVe
Hi Lizagna. Thank you for reaching out to Maybelline regarding the Build-A-Brow. We are sorry your results were not what you were expecting. We’d like to help! Please call us at 800-944-0730, M-F, 9am-5:30pm, ET and provide us with your reference #34035100. Please have the product with you when you call. Looking forward to hearing from you!
Rathika
Review1
Votes0
Age25 to 34
4 out of 5 stars.
Good product
Rathika
a year ago
[This review was collected as part of a promotion.] [Employee of maybelline-na] Good product Good product Good product Good product
Originally posted on maybelline.com
theperfumegeek
Review1
Votes0
5 out of 5 stars.
Love it!
theperfumegeek
a year ago
[This review was collected as part of a promotion.] Wow wow wow! This is by far such an incredible eyebrow product for anyone who doesn’t have a lot of brow hair. The pen is so fine so applying it looks like actual brow hairs and it lasts until I take my makeup off, even then I have to scrub to get it off. Love it!
Originally posted on influenster.com
dama222
Review1
Votes0
4 out of 5 stars.
Pigmented & blendable
dama222
2 years ago
[This review was collected as part of a promotion.] Great pigmentation and easy to use on the Brows. Blendable product as well, makes the job easier and leaves brows looking natural & more realistic. Perfect for an everyday wear.
Originally posted on influenster.com
maggies150
Review1
Votes0
5 out of 5 stars.
OBSESSED
maggies150
2 years ago
[This review was collected as part of a promotion.] This quickly became HG status. As a natural redhead I have zero visible eyebrows. I use pencil and powder but it’s difficult to make fine adjustments and it often looks fake. I am obsessed with this product and have already re-purchased. The color is perfect, I love the gel and the brush is nice to go over any areas where product application is uneven. This has replaced steps in my morning routine!
Originally posted on influenster.com
Katcha360
Review1
Votes0
Age35 to 44
5 out of 5 stars.
My new favorite eyebrow product!
Katcha360
2 years ago
Super easy to use! As close to real looking eyebrows as it gets. Very affordable. Please don't discontinue this product!
Originally posted on maybelline.com
Mary12711
Review1
Votes0
Age25 to 34
1 out of 5 stars.
Very bad product
Mary12711
2 years ago
I have no idea what the hype is with this product.. it’s horrible! The ink doesn’t show “brow strokes” at all, the liquid doesn’t fill the tip of the pen half the time so no color comes out, and the pen tip is so flimsy it can’t draw real lines. I honestly think this many “good reviews” have to be fake because I’d give the product 2/10. If that.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello Mary12711! We appreciate you taking the time to write the feedback for our Build-A-Brow and letting us know the results that you received. We take your comments very seriously and will pass them to our team. We are sorry to hear that you were not fully satisfied with this product. We make every effort to provide high quality products to our consumers and we will certainly be considering your feedback when improving our products. Thank you for your interest in MAYBELLINE.
SrRn
Indiana
Review1
Votes0
Age45 to 54
GenderFemale
SKIN TONE:Light Medium
EYE COLOR:Brown
HAIR COLOUR:Black
1 out of 5 stars.
Need darker color options
SrRn
2 years ago
Need a darker color, purchased black brown and it was more on the brown side which was too light for me, need a black color …..but loved the fine line easy application , easy precision and blending ability
Yes, I recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hey there! We just wanted to drop by and say thank you for your excellent feedback on Build-A-Brow! We love hearing from our customers and appreciate you sharing your thoughts and suggestions with us. Your comments have been shared with the rest of the team, and we'll consider them as we continue improving our products and services. Thanks again for being a part of our community, and we hope to see you soon!
annalisec2
Review1
Votes0
5 out of 5 stars.
Great Formula
annalisec2
2 years ago
[This review was collected as part of a promotion.] Normally i don’t like brow products because of how they make my eyebrows feel but i really liked this formula as it was smooth and came off easily at the end of the day
Originally posted on influenster.com
Kayyy
Review1
Votes0
Age35 to 44
GenderFemale
SKIN TONE:Light
EYE COLOR:Blue
HAIR COLOUR:Medium Brown
1 out of 5 stars.
Terrible shade match
Kayyy
2 years ago
This color match is deceiving. I bought the shade deep brown and it gave me purple/red eyebrows. The color is nothing like the picture show
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi there! Thank you so much for sharing your feedback with us. We're sorry to hear that you're having a bit of trouble finding your perfect shade in our Build-A-Brow product, but don't worry - we're here to help! We recommend heading over to your nearest Ulta store where one of our friendly beauty advisors can give you a hand in finding the perfect shade that will suit you best. We hope this helps and please don't hesitate to reach out if you have any other questions or concerns!
heydita3db
Review1
Votes0
4 out of 5 stars.
Build a brow black-brown
heydita3db
2 years ago
[This review was collected as part of a promotion.] This product was great, great match for my dark brows. I loved that it came with a sealing gel. Lasted a very long time with minimal touch up needed through the day.
Originally posted on influenster.com
kaileighq1
Review1
Votes0
4 out of 5 stars.
It is nice!
kaileighq1
2 years ago
[This review was collected as part of a promotion.] Overall, it’s a very nice product. It’s very useful especially since it has 2 sides! It is a bit difficult to use when you’re not experienced with brow hair making. Overall, good!
😌
Originally posted on influenster.com
Robin6591
Texas
Review1
Votes0
Age65 or over
GenderFemale
SKIN TONE:Light Medium
EYE COLOR:Hazel
HAIR COLOUR:Blonde
1 out of 5 stars.
Didn't find this great at all, disappointed and st
Robin6591
2 years ago
I was so hoping that I would love this product but I don't. It goes On like many others I have tried, just liquidy, no hair like strokes at all. Someone needs to come out with a harder tip, pen like applicator so you can actually draw on little hairs not smudgy liquid stuff.
No, I do not recommend this product.
Originally posted on maybelline.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello Robin6591! Thank you so much for trying our Build-A-Brow. We are so sorry to hear that our Build-A-Brow did not meet your expectations. Thank you for sharing your personal experience and honest opinion with us. We will be sure to consider your experience when updating and enhancing our products. We hope you continue to find use for this product in your beauty routine! XOXO
Sadie Schwab
Review1
Votes0
Age25 to 34
GenderFemale
SKIN TONE:Light
EYE COLOR:Blue
HAIR COLOUR:Black
5 out of 5 stars.
I got one for myself, and one for my mom!
Sadie Schwab
2 years ago
As the title says I picked up 1 for myself in the darkest colour. It matches my blue black, blackest of blacks dyed hair [I like extreme styles but the extreme black is letting it get healthier] that said my brows I actually trim, so I found this best for building on the full part of the brow for a bold bold look, and a regular brow wiz ABH dupe like product. Got the light brown for my mom, she will LOVE it, I'm sure, if not I'll edit the review but she has always always always, before the super full brow look was in even, suffered from super sparse brows. She knows I'm giving it to her for her B day & showed her mine and how the step 2 sealant really kept it on!
Yes, I recommend this product.
Originally posted on maybelline.com
myad44
Review1
Votes0
5 out of 5 stars.
Omg I love
myad44
2 years ago
[This review was collected as part of a promotion.] I never could find a brow pencil that matched my blonde hair. I absolutely love the gel on one side that shapes your brow so that they last all day. I’m so glad I found this!
Originally posted on influenster.com
haleym233
Review1
Votes0
5 out of 5 stars.
Amazing
haleym233
2 years ago
[This review was collected as part of a promotion.] I loved this so much. Nice and easy to use. It has great pigmentation that gives hair like strokes. It doesn’t smudge into your eyebrows and make your eyebrows seem solid/blurry. The tip is super sharp. I appreciate the small brush on the other end.
Originally posted on influenster.com
rachface33
Review1
Votes0
3 out of 5 stars.
Build a brow
rachface33
2 years ago
[This review was collected as part of a promotion.] My experience with the brow item was not my favorite. I have very little brow hairs as it is and this one just didn't do it for me. Im more keen on pencils that sharpen. Bit for those who like this type, will probably like it.
Originally posted on influenster.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello rachface33 ! Thank you for trying our Build-A-Brow. We are sorry to hear that this product did not work out for you. We will be sure to pass your comments on to the rest of the team for review! We hope you continue to use our products with great satisfaction.
zoeyg15
Review1
Votes0
3 out of 5 stars.
Good gel!
zoeyg15
2 years ago
[This review was collected as part of a promotion.] I really liked the gel that is included in this! It does not flake and makes my brows stay the entire day. The colored part is okay, nothing super special.
Originally posted on influenster.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hello there! We're delighted to hear that you were satisfied with the results of using the Build-A-Brow. Your feedback is of great importance to us and helps us ensure that our customers are happy with our products. We'll be sure to share your feedback with our team. Thank you very much for taking the time to provide us with your thoughts!
maddiegoodenough
Review1
Votes0
5 out of 5 stars.
long-lasting
maddiegoodenough
2 years ago
[This review was collected as part of a promotion.] obsessed with both aspects of this product. the pen is super long lasting & so is the gel. perfect gel for a “furry”, or “slick” brow look. the pen part also works great as a lip liner if you want more use out of it!
Originally posted on influenster.com
mayab110
Review1
Votes0
3 out of 5 stars.
Maybelline build-a-brow
mayab110
2 years ago
[This review was collected as part of a promotion.] This also did not work for me, well actually the eyebrow gel side of this product did and I use that side everyday! But I think the other side with the actual brow product would work well the shade that I received just did not match my eyebrows very well so maybe I’ll have to get my perfect shade and let yall know if it then works out for me!
Originally posted on influenster.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Greetings! We appreciate you taking the time to share your thoughts about Build-A-Brow. We apologize for not meeting your expectations. We understand how you feel as a fellow consumer and value your valuable feedback. We'll pass your comments along to the team in charge of this product. Thank you for supporting us and assisting us in improving our product.
ashleyp620
Review1
Votes0
5 out of 5 stars.
Better than high end
ashleyp620
2 years ago
[This review was collected as part of a promotion.] This brow pencil is better than high end that are 3 times the price. Great shade match and easy to use. My brows didn’t budge all day. Highly recommend this brow pencil
Originally posted on influenster.com
ashleyh919
Review1
Votes0
5 out of 5 stars.
Awesome
ashleyh919
2 years ago
[This review was collected as part of a promotion.] I don’t do my eyebrows that much but when I do I usually use a pencil so I was nervous about this but I ended up loving it. The tip is small and u can precise strokes and the gel is amazing and holds ur brows in place all day!
Originally posted on influenster.com
angelicac242
Review1
Votes0
1 out of 5 stars.
Didn’t really work
angelicac242
2 years ago
[This review was collected as part of a promotion.] I naturally have thicker brows. But I also have little spots that are thinner. I thought this would help hide this. the pigment was a bit too light. but i did love the formula!
Originally posted on influenster.com
Response from maybelline.com:
2 years ago
Consumer Care Center
Hi There angelicac242! We appreciate you taking the time to review our Build-A-Brow. We are so sorry to hear that this product is not a new favorite. Your feedback is very important to us, because it helps us to improve our products. We will be sure to pass along your valuable comments to others in our company! We hope you give our Build-A-Brow another try in a darker shade! XO
alainac32
Review1
Votes0
4 out of 5 stars.
Kind of smeared
alainac32
2 years ago
[This review was collected as part of a promotion.] This product was so easy to apply and looked very natural while giving my brows that extra boost that was needed. My only complaint is that it takes a while to dry and kind of smears
Originally posted on influenster.com
lejemalik
Review1
Votes0
5 out of 5 stars.
Two in one
lejemalik
2 years ago
[This review was collected as part of a promotion.] I usually have three steps to my brows which is filling them in then gel and then hair strokes with liquid brow pen. I love that you get two of those steps in one pen. A gel to set and then the ink side to draw on the most perfect hair strokes to give a perfect final touch to your brows
Originally posted on influenster.com
vanessac465
Review1
Votes0
4 out of 5 stars.
Very precise
vanessac465
2 years ago
[This review was collected as part of a promotion.] I liked this product a lot. the pen is very precise and it’s easy to get the small strokes in to make them look like hair. The gel end isn’t the best but it does the job. I just like adding ny own brow gel on top. good color choices too.
Originally posted on influenster.com
kinleyh2
Review1
Votes0
5 out of 5 stars.
Great product!
kinleyh2
2 years ago
[This review was collected as part of a promotion.] Love those eyebrow pencil tool! It was very unique and I have never used a product like it. It made my brows look great and I would definitely purchase again!
Originally posted on influenster.com
merilj
Review1
Votes0
4 out of 5 stars.
Nice find
merilj
2 years ago
[This review was collected as part of a promotion.] Not the best one I've tried, but it's definitely not the worst. Works nice in filling in but also I think I might need a darker shade. Overall, it goes on smooth.
Originally posted on influenster.com
ashleyt303
Review1
Votes0
5 out of 5 stars.
Good hold
ashleyt303
2 years ago
[This review was collected as part of a promotion.] I love that it comes with a pencil and gel. Provides great pigment for filling in blank spots in brows and a nice gel formula for holding brows in place.
Originally posted on influenster.com
9 – 38 of 464 Reviews
Ratings & Reviews
Questions
1 - 4 of 4 Questions
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Q: Does anyone elses build a brow come out red ? I got the deep brown one and i comes out red no matter home much I shake it . Second one I bought that is like this
2 years ago2 Answers
A: Right I'm so mad . You should get the NYX brow pencil it's way better. It doesn't have any brow gel but the color match is incredible 😀
2 years agoHelpful?
Q: Why is the Dark Brown Red? Colour is way off.Actually Is like to see Charcoal
3 months ago0 Answers
Q: how do I open the sealing gel part
6 months ago0 Answers
Q: I am finding it difficult to advance the product.
2 years ago0 Answers