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MASCARA

Natural looks or full-on drama, Maybelline is simply the best mascara. Curling, lengthening, thickening, and volumizing formulas give you the tools to put on the perfect lash from full fan effects to pushed up scene stealers.

ON & OFF IN A SNAP

New Snapscara's pure pigment formula glides on. Wears all day. Then cleans off in a swipe. No scrubbing. No rubbing. No raccoon eyes!
BENEFITS

LASH BASICS

WHY IT'S RIGHT FOR YOU - NATURAL

The pure pigment formula creates smooth, clump-free volume. In 4 vibrant shades.

WHY IT'S RIGHT FOR YOU - CURLING

Call in the curves. Enhance, curl, and add beautiful shape to your lashes.

WHY IT'S RIGHT FOR YOU - VOLUMIZING

Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.

WHY IT'S RIGHT FOR YOU - PLUMPING

Bigger is better. Get lashes that will loom extra large day and night.

WHY IT'S RIGHT FOR YOU - LENGTHENING

Short, stubby lashes go to finishing school. This formula draws them out and adds definition.

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WHY IT'S RIGHT FOR YOU - LASH ENHANCING

Our unique fanning brush and new liquid formula with black pearl captures and volumizes lashes from root to tip.

BENEFIT
FULLER LOOKING LASHES

FULLER LASHES

Mascara’s new sidekick: a boosting serum for fuller, thicker-looking lashes in just 4 weeks! Combined with Maybelline’s Lash Sensational Full Fan Effect Mascara, lashes reach their fullest potential

DISCOVER
Meet Lash Sensational

MASCARA

Lights. Camera. Lash. Fuller lashes are yours instantly with Lash Sensational. Our collection of mascaras reveal layers and layers of lashes for the full fan effect. Get ready to join the fan sensation.
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BEST SELLERS

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  • Mascaras
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    • Benefit
      • Curling
      • Define
      • Defining
      • Fast Drying
      • Filling
      • Lash Enhancing
      • Lengthening
      • Long Wearing
      • Moisturizing
      • Plumping
      • Priming
      • Sculpting
      • Shaping
      • Smudge Proof
      • Volumizing
      • Washable
      • Waterproof
    • Brand
      • Great Lash®
      • Illegal Length®
      • Lash Sensational®
      • Lash Stiletto®
      • The Falsies®
      • Volum' Express®
      • Volum' Express® The Colossal
    • Finish
      • Natural
    • Form
      • Cream
      • Gel
      • Liquid
      • Wax

HOW TO APPLY MASCARA

Dreaming of bold, sensational, long lashes with stunning false lashes effect?

Step 1: Make sure you have the perfect mascara for YOUR lashes.

Whether you have short lashes, thin lashes or straight lashes, Maybelline’s voluminous, lengthening, waterproof, thickening, curling and fiber mascaras have you covered. Use our sorting tool on the left to filter and find the best mascara for you.

Step 2: Learn how to apply mascara, the proper way

An eyelash curler can make all the difference, especially if you have straight lashes. Before applying all mascara or mascara primer, you want to curl your lashes first, never after. To avoid applying an excess amount of mascara product, which can lead to flaking and clumps, remove any extra amount of the product back inside the tube or on a tissue. Next, look up and start sweeping the wand from the root to tip of lashes with a rotational or zig-zagging movement. Why? Because such movement give your lashes an extra boost of length, separation and volume while minimizing clumps. Just ask any pro makeup artist! Follow up with a second layer of mascara application; however, you want to make sure stop applying after the third, as this would lead to clumping. Finally, for the ultimate eye opening mascara look, use the tip of your lash wand, or a more tapered mascara to have your inner and lower lashes covered.

You may have perfected your scene-stealing eye makeup look, but your makeup look is not complete without a Maybelline New lip liner, blush & bronzer.

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