The pure pigment formula creates smooth, clump-free volume. In 4 vibrant shades.
Call in the curves. Enhance, curl, and add beautiful shape to your lashes.
Makes those skimpy lashes go BOOM. This formula thickens and fortifies from root to tip.
Bigger is better. Get lashes that will loom extra large day and night.
Short, stubby lashes go to finishing school. This formula draws them out and adds definition.
Dreaming of bold, sensational, long lashes with stunning false lashes effect?
Step 1: Make sure you have the perfect mascara for YOUR lashes.
Whether you have short lashes, thin lashes or straight lashes, Maybelline’s voluminous, lengthening, waterproof, thickening, curling and fiber mascaras have you covered. Use our sorting tool on the left to filter and find the best mascara for you.
Step 2: Learn how to apply mascara, the proper way
An eyelash curler can make all the difference, especially if you have straight lashes. Before applying all mascara or mascara primer, you want to curl your lashes first, never after. To avoid applying an excess amount of mascara product, which can lead to flaking and clumps, remove any extra amount of the product back inside the tube or on a tissue. Next, look up and start sweeping the wand from the root to tip of lashes with a rotational or zig-zagging movement. Why? Because such movement give your lashes an extra boost of length, separation and volume while minimizing clumps. Just ask any pro makeup artist! Follow up with a second layer of mascara application; however, you want to make sure stop applying after the third, as this would lead to clumping. Finally, for the ultimate eye opening mascara look, use the tip of your lash wand, or a more tapered mascara to have your inner and lower lashes covered.
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