Step up your colour game with our new Loaded Bolds collection. Hydrating matte finish for long-lasting wear. Single-stroke for easy application. Now available in 10 bold shades.
They can never call you basic in berry.
There’s more than one way to break the mold. Learn how to rock deep red with these four Loaded Bolds Looks.SHOP NOW
What’s more bold than red lips and a baseball cap? Amp up your casual look with a little dose of Dynamite Red from Loaded Bolds.SHOP NOW
Red is posh, polished and perfect. And now, it’s bold. Paint your lips in Dynamite Red for a vibrant, new look.SHOP NOW
Who said you can’t do lips AND eyes? Go bold, or go home. Pair a bronze smokey eye with dark lips for a daring look.SHOP NOW