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GET INSPIRED
#MAKE IT HAPPEN

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JOIN THE MOVEMENT

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Maybelline captures New York’s energy, edge and style, to inspire people to define their beauty, express themselves and Make IT Happen.
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WATCH NOW

YOU CAN MAKE IT HAPPEN

New York City is a magnet for women around the world to come and pursue their passion. Our ‘Make It Happen’ movement celebrates these makers as they create and carve out a name for themselves. Watch how they make their dreams happen.

"MY MAKE UP MAKES ME FEEL FRESH AND CONFIDENT."

MAKE IT HAPPEN - CHIOMY ADA

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MAKE IT HAPPEN - CHIOMY ADA

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MAKE IT HAPPEN - GIGI HADID

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MAKE IT HAPPEN - GIGI HADID

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MAKE IT HAPPEN - ENYA MOMMSEN

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MAKE IT HAPPEN - ENYA MOMMSEN

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MAKE IT HAPPEN - HERIETH PAUL

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MAKE IT HAPPEN - HERIETH PAUL

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