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GET INSPIRED
#MAKE IT HAPPEN

JOIN THE MOVEMENT

Maybelline captures New York’s energy, edge and style, to inspire people to define their beauty, express themselves and Make IT Happen.

WATCH NOW

YOU CAN MAKE IT HAPPEN

New York City is a magnet for women around the world to come and pursue their passion. Our ‘Make It Happen’ movement celebrates these makers as they create and carve out a name for themselves. Watch how they make their dreams happen.

"MY MAKE UP MAKES ME FEEL FRESH AND CONFIDENT."

MAKE IT HAPPEN - CHIOMY ADA

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MAKE IT HAPPEN - CHIOMY ADA

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MAKE IT HAPPEN - GIGI HADID

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MAKE IT HAPPEN - GIGI HADID

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MAKE IT HAPPEN - ENYA MOMMSEN

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MAKE IT HAPPEN - ENYA MOMMSEN

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MAKE IT HAPPEN - HERIETH PAUL

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MAKE IT HAPPEN - HERIETH PAUL

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