You’ve already got the brains and the beauty - with Maybelline by your side you’ll be armed with the perfect look to take on anything that comes your way. From bold brows and sensational lips to a contoured face and colossal lashes, we’ve got the tools you need to make it all happen.
Born in the city where trends are made, our products and looks harness the energy and edge of the city that never sleeps. With your signature swagger and our boss makeup, get ready to unleash that New York energy wherever you go.
Maybelline champions makers of all kinds – after all, our founder Maybel Williams hacked common household items to create the first commercial mascara. So no matter how big or small your dreams may be, Maybelline celebrates your creativity and your potential to make it happen, and express yourself fearlessly through makeup.
"MY MAKE UP MAKES ME FEEL FRESH AND CONFIDENT."